Diamond Clarity:
This is the amount of inclusions (visible marks) found within the diamond. The more inclusions a diamond has the less the value will be as this takes away from the brilliance of the diamond. Most inclusions are not visible to the naked eye and will only be seen by an expert or under a binocular microscope.
Clarity example
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Carat:
This is the term used within the diamond industry to refer to weight. The bigger the diamond the higher the cost. The other term for the measurement of weight in a diamond is “points” i.e.: 1.00ct is equal to one hundred points. The most popular sizes are from 0.50ct to 0.80ct.
Carat example
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Colour:
This refers to the colour of your diamond with the white being the most expensive and glamorous and the yellower being less expensive.
Colour example
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Cut:
This is an important factor of a diamond as this will not be visible but to a trained expert and can majorly influence the value of the diamond. This is one of the main reasons to insist on a certificate when buying a diamond over 0.30 points as this certificate will tell you about the make and grade of your diamond. There are many things that influence the value of your diamond e.g.: an off centre culet, extra facets, uneven facets, a large or small table, just to name a few.
A diamond is a substance composed of almost pure carbon that is formed in the cubic system. They are sought after for their high degree of transparency, brilliance and prismatic colours.
Cut example from the top

Cut example from the side

Cut example the bottom
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